On April 14, 2013, in honor of Persian Parade’s 10th year anniversary, Shurka Bazaar will transform Madison Avenue, alongside Madison Square Park, into an urban oasis. A Persian Bazaar of ancient times. A fantastical experience of being transported to a destination through a cultural immersion, vivid as a memory and true to the imagination, yet far from anything one has ever experienced.
The event is free to the general public and is being held on Sunday, April 14, from 12:00pm – 5:00pm on Madison Avenue between 23rd and 26th Street. Shurka Bazaar will attract a widely diverse audience that are global-minded and culture seeking consumers. We anticipate over 140,000 visitors. Immediate awareness and hype will be generated by our marketing campaign, thus delivering your brand to the savvy urban consumer.
NYC’s Persian Arts Festival, Inc. (PAF), an organization devoted to providing a platform for Persian artists and visionaries, joins forces with Le Poisson Rouge and other Persian cultural organizations to present a New Year extravaganza featuring Persian fusion from three of the city’s top-tiered bands. Purchase tickets on LPR’s website. Get up to date info on our Facebook event page.
The evening will be full of musical surprise and delight, featuring rare Persian grooves by DJ Payam, Rana Farhan’s unique blend of classic Persian poetry with contemporary jazz and blues, Vatan’s Persian-meets-country-rock sounds and a blast into the past with Mitra Sumara’s super group of New York City musicians that pay homage to the vibrant pop and funk music of 60s/70s Iran. This year’s event is sponsored by the American Institute of Iranian Studies (AIIrS – www.simorgh-aiis.org), Public Affairs Alliance of Iranian Americans (PAAIA – www.paaia.org) and Iranian Alliances Across Borders (IAAB – http://www.iranianalliances.org/).
“Norooz”, literally translated as “New Day” in Farsi, is a holiday celebrated around the Spring Equinox by Persians, Kurds, Turks, Afghans, Tajiks, Parsis, and other ethnic communities. Norooz not only marks the rejuvenation of the earth but it also allows people to gather and share in their unique traditions. New York City is the perfect city for the occasion, and the Persian Arts Festival Annual New Year Celebration is a guaranteed way to usher in the spring season with outstanding Persian traditional and contemporary arts and culture.